Mood board

song choice

1. Step into christmas
2. I wish it could be christmas everyday
3. Merry christmas everyone

Genere research artists

Artists such as Taylor swift, Sam Smith and Katy Perry are all featured in mainstream media very heavily, they are always presented  as looking perfect and the women especially are heavily sexualised. The artists are often styled in eye-catching bright outfits that draw your attention.

https://www.theguardian.com/music/2017/aug/29/taylor-swift-streaming-records-look-what-you-made-me-do

Genre research

Narrative Music Video

The camerawork style in narrative music

videos is varied as they are telling more of a

 story the shots tend to be longer and less

 choppy compare with other videos, this

 means they require less obvious editing 

however they commonly have edited sound

 effects or dialogue at the beginning or end. 

Due to the narrative style they feature

characters that are often in locations such as

 houses or schools meaning the rise one

 scene must match this. Narrative music

 videos are often the product of pop songs with

 meaningful descriptive lyrics rather than

 dance or electronic music.

Evaluating AS skills

 AS skills

 digital technology

• Camera work - filming on an iPhone 
• iMovie - editing sound & visuals 
• Photography - capturing stills for blog 

 creativity

• Concept - Coming up with original ideas 
• Crafts - Hand making physical titles for the opening
• Mise en scene - Creating the set 

 research and planning

• Storyboard - full shot by shot detailed blueprint 
• shooting schedule - Check list of shots to film each day
• Internet research - ensuring everything was realistic 

 post-production

• Re-shoots - re doing shots that weren't perfect 
• Editing - ensuring the piece flowed and all the sound was even
• Cutting - removing extra footage to meet the time limit 

using conventions from real media texts

• Geek / Nerd archetype - A character common in teen / coming of age films 

music video vs a film opening

What have I learned about the differences between constructing a music video vs a film opening?

Through the process of creating my prelim I have descoverd just how different music videos are to film openings. This immediately became evident the more research on music videos I did, through watching them on youtube I discovered the key difference is each ones purpose. The agenda of a music video is altogether different from that of a film opening. Film openings must begin to convey a clear story by setting the scene or introducing a main character, all whilst featuring opening titles. Whereas Music videos are moving images that acompany a song, they aim to enhance or elaborate the listeners experience by adding visuals that commonly depict the message or story of the song.
  

Behind the scenes / making of prelim

Me and katie filmed our prelim one day after school, we used my living room as it had good light and looked similar to some of the scenes in the music video we recreated. One of the most challenging things we found was trying to create a white background, we used white card and propped it against a wall, however the difficulty was  the fact that we struggled to frame our shots without the grey wall intruding. After moving the camera around a lot we eventually made it work.

Prelim shooting schedule / storyboard

We shot our prelim all in one day as it is only 40 seconds long. We did not use a shooting schedule or storyboard we just copied the video shot for shot.